江西省文化和旅游厅 recently launched four distinctive cultural tourism routes along the Jiangbei section of the Yangtze River, offering travelers a unique way to explore the province's intangible cultural heritage (ICH). These routes connect major cities such as Jiujiang, Nanchang, Jingdezhen, and Shangrao, focusing on three main themes: ceramic culture, tea culture, and culinary traditions. The initiative aims to provide visitors with an immersive experience of Jiangxi's rich cultural heritage through these carefully crafted itineraries.

The four routes each highlight a unique aspect of Jiangxi's cultural landscape:

1. **"Ceramic Timelessness: Ganpu Ceramic Heritage Journey"** takes travelers from Jingdezhen's TaoYangli to Fucheng's Hongzhou Kiln, showcasing the evolution of ceramic art through history. Visitors can engage in hands-on activities like painting and glazing pottery, as well as observing traditional柴窑 (wood-fired) kiln techniques.

2. **"Tea Aroma: Xunyang Tea Culture Journey"** starts in Jiujiang's tea market, proceeds to Lushan's Yunwudui茶园 (tea garden), and ends in Xiusi County's Nanzhou Ancient City. This route offers opportunities to savor桂花茶饼 ( Osmanthus flower tea cookies) and learn the art of tea processing through guided workshops.

3. **"Hometown Flavors: Hongdu Culinary Heritage Journey"** invites visitors to explore Nanchang County's Sanjiang Town early wine market, participate in making preserved stews, and learn the craft of creating rice-fried meat while enjoying the local delicacy of wine-soaked Dongpo pork.

4. **"Poyang Lake Rice Culture Journey"** delves into鄱阳饶州古镇 (Poyang Raozhou Ancient Town) and Wannian's仙人洞遗址 (Xianrendong Site), where visitors can experience the制作工艺 of懒豆腐 (lazy tofu) and learn about the origins of rice cultivation in the region.

According to the江西省文化和旅游厅, these routes represent a creative integration of ICH preservation with tourism experiences, providing new avenues for appreciating长江文化and exploring Jiangxi's unique非遗 charm. This initiative not only promotes cultural heritage but also enhances understanding and appreciation of traditional practices among tourists.